“…because the people who are crazy enough to think they can change the world are the ones who do…” The power of advertising.

The most talented and creative minds work in advertising. When the campaign is good and the client is ethical, the writers open wordsmithing art to the cadence of thought from overture to a conclusive catch of phrase that doesn’t end the idea — it just makes it blossom.
The downside is that the actual business of advertising is owned by 4 groups worldwide — talk about focused interest. Children 12 years of age are estimated to have spent 78% of their lives exposed to advertising. To think that advertising is designed to promote purchase; to add that there are no constraints in commercial freedom; and to ignore these points, excuse-me, is a crazy idea.
Let’s consider for a minute, the invasive and unethical advertising that reaches a fragile population such as kids. Let’s curtail and become vocal about the need of ethics in the legislation and policy for advertising. Commercial interests have the laissez faire’s card blanche to be absolutely free to appeal to emotions. They are also free to make consumers experience lack of satisfaction, leading to more consuming — which quite not-coincidently is the ultimate goal of advertising. Nonetheless, here is an example of a good commercial ad, subtle, in which the product is “think different” with the 1984 rainbow apple logo, (kinda child proof, yet appealing to the risky idea of being open minded, the kid in us) — inspiring.


About vera dumont

Eternal philosophy student
This entry was posted in communicative action, whose decision is it anyway?. Bookmark the permalink.

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